ZUS Coffee has overtaken Starbucks as Malaysia’s top coffee chain, with over 600 outlets nationwide.
Homegrown coffee brand ZUS Coffee has officially overtaken global giant Starbucks to become Malaysia’s leading coffee chain, now boasting more than 600 outlets nationwide.
In recent years, nationwide boycotts of certain international brands — including Starbucks — swept across Malaysia, especially in 2023 and 2024. Although these movements have since subsided, their impact on local consumer habits has proven lasting. The shift has allowed domestic brands like ZUS Coffee to quietly rise in popularity and market dominance, changing the landscape of Malaysia’s coffee scene.
ZUS Coffee’s growth is seen not only in numbers but also in its strong local appeal. With affordable prices, regionally inspired drinks, and wide accessibility across both urban and suburban areas, the brand has steadily built a loyal Malaysian customer base — effectively reshaping the competition against foreign coffee chains.
What once seemed impossible — surpassing Starbucks in Malaysia — has now become reality, marking a new era where local brands command major influence in the F&B sector.
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